Kobe

Gift of Mamba

Kobe’s legacy in sport is highlighted with The Mamba Mentality through Passion, Focus, Honesty, Fearless, and Optimism. These values live on in Nike’s films inspired by moments throughout Kobe’s career. 

We produced digital content and films in collaboration with agencies RG/A and Wieden+Kennedy Portland, showcasing young athletes living Kobe’s principals. This campaign coincides with the release of the Kobe 6 Reverse Grinch for the 2023 holiday season which sold out 300,000 units in seconds. 

Role: Digital Producer