Nike Run Club: Marathon Plan
Making Sport a Daily Habit
A marathon is more than 26.2 miles, it’s a lifestyle. Coach Bennett joins Nike to guide running enthusiasts with a holistic approach to training. Users have the ability to interact with the brand through the Nike Run Club app that allows them to set goals, track their progress, and accomplish new distances that push them towards crossing that finish line.
Role: Technical Producer
Making it Reality
The NRC Marathon Training Plan is a comprehensive guide to prepare for a marathon. This content, published on the Nike Running Club app, includes audio guided runs with coaches, mindset, nutrition, and recovery tips, all at your fingertips. This was an extensive campaign, intertwined with Nike Training Club content that involved an 18 week plan with Speed Runs, Long Runs, Recovery Runs, and Rest Days. Nike’s Marathon Training plan was localized and published in countries around the globe.