Sabrina Ionescu Collection
by Nike
Sabrina Ionescu from the University of Oregon in Nike’s own backyard is introduced as a member of the Nike signature family with apparel, accessories, and the Sabrina 1. Sabrina shares her “Laws of the Game” to succeed on and off the court.
Role: Digital Producer
Digital Content
This campaign was developed with R/GA and Wieden+Kennedy Portland to create films and digital content. The Sabrina 1 continues to take over the sneaker game with her concept for gender-neutral products that everyone can rock. Some examples of the work below were published to Nike owned channels, such as DotCom, App, and Email in addition to Nike’s social media platforms.
