2024 Paris Olympics - Nike
Nike’s presence for the 2024 Paris Olympics is featuring the reintroduction of Nike Air technology in the Pegasus 41, Alphafly 3, G.T. Hustle 3, Mercurial, Pegasus EasyOn, and Maxfly 2 worn by a roster of global Nike athletes. On the heels of Rule 40 changes, the global Digital Production team at the World Headquarters is partnering closely with the EMEA team, strategizing to deliver world-class films and digital/social content to fans around the world as they cheer on their country.
Role: Digital Producer
Air For Athletes
Nike-Owned Channels
The Air For Athletes campaign was developed with R/GA to reintroduce a classic in anticipation of the Paris Olympics. The digital content on dot com, app, and email drives users to Win On Air, and immersive experience that allows fans to interact with the athletes and the products.
Win On Air Experience
The Win On Air experience was a critical piece of media developed by our brand and marketing partners to weave into the digital content that was produced for this campaign. Athletes from around the globe, Victor Wembanyama, Han Xu, Sha’Carri Richardson, Su Bingtian. Eliud Kipchoge, Sifan Hassan, Kylian Mbappé, Salma Paralluelo, Athing Mu, Jakob Ingebrigtsen, Beatriz Hatz, and Àlex Roca share their journey with different shoes in the Air series. Various films and assets were used across the Nike Digital Ecosystems in multiple placements to create a cohesive brand moment.
Social Executions
Posts across platforms such as TikTok, Instagram, Threads, etc. were published by the social media team driving to the Nike-owned channels and the Win On Air experience to cast a wide net of exposure to the campaign. This partnership is critical to create excitement for this launch and gain visibility to the digital content aligned with the product. In the first two live hours, 1 unit was sold every second.
Winning Isn’t For Everyone
Nike-Owned Channels
Olympics Takeover
Nike’s CDP changed the rules of the game with a dark theme to differentiate the Olympics brand moment.
Social Executions
Winning isn’t for everyone. Posts across various social platforms give the the anthem video hyping audiences on what it means to win.
