2023 Australia World Cup - Nike
The 2023 Women’s World Cup took the stage in Australia and New Zealand presenting female athletes Ada Hegerberg, Alex Morgan, Asisat Oshoala, Chloe Kelly, Debinha, Grace Geyoro, Kadeisha Buchanan, Megan Rapinoe, Sam Kerr, Sophia Smith and Wang Shuang through a series of “What the Football” films and digital content developed by Wieden+Kennedy Portland.
For this campaign, we included individual films for each athlete, in addition to “What the Football” highlighting the history of women’s football around the globe. Content featuring National Team Kits, was created and distributed to Nike geo partners and published throughout the Nike digital ecosystem (including dot com, email, app, and socials) so that fans could support their team and their favorite athletes.
The Nike - World Cup Command Center was a Webby Award Nominee for Social Sports 2024 and Social Events & Live-streams 2024.
Role: Digital Producer
Spotlighting Women In Sport
This is a campaign that put the spotlight on our female athletes, empowering them as individuals through efforts to give them a platform to grow to share who they are with the world. To accomplish this, we shot 1 minute films highlighting each of the women and how they are changing the game. Featured below are four of my favorites.
Flip The Game
Sam Kerr
Nice To Beat You
Sophia Smith
Get Ada Her Way
Ada Hegerberg
Let It Rip
Megan Rapinoe
Social Executions
Social media was a big part in engaging the football community with the brand and this campaign. We produced content that was published on TikTok, Instagram, Facebook Twitter, and YouTube across various Nike and athlete social channels. Highlighted below are a handful of posts such as IG feed post, IG Reel, and TikTok.
Nike Owned-Channels
Digital executions were produced, localized, and published around the globe to allow football fans to connect to exciting products inspired by our athletes and the countries they are repping in the game. Samples included are from Nike’s digital ecosystem includes DotCom, Email, and App.
