Nike inspires athletes* (Anybody with a body is an athlete) by providing content that answers some of the tough questions in sports, fashion, and wellness. Articles are written and produced to organically drive people to interact with the brand.


Many of the articles that I produced formed discussions around caring for gear, healing injuries, resources, and more, and was geared towards a people ranging from seasoned experts, to those who were looking to try something new. This was an innovative form of digital content for the brand that I help develop, document, and train best practices on that are still be used.

Role: Technical Producer